Games Global and UFC have joined forces in an exclusive deal set to revolutionize the world of online gaming. This groundbreaking partnership, brokered by UFC’s licensing agency IMG, will see Games Global develop a series of UFC-themed digital slot titles over the next three years. The first release is scheduled for a global rollout in July, following an exclusive soft launch in May.
These UFC-branded online slot games will offer players an immersive experience, featuring UFC themes, fighter likenesses, and images. Players will spin the reels in hopes of matching symbols across paylines to win exciting prizes, with added thrills from features like free spins and wild symbols.
The games will be accessible through local betting platforms in regions where regulated iGaming is available, including select states in the U.S. such as Connecticut, Delaware, Michigan, Nevada, New Jersey, West Virginia, and Pennsylvania. Details regarding the betting operators offering these UFC-themed digital slot games will be announced closer to the launch date.
UFC, boasting a massive global fanbase of over 700 million fans and approximately 260 million social media followers, produces over 40 live events annually and reaches over 975 million TV households across more than 170 countries. This collaboration with Games Global presents an exciting opportunity to engage with fans in a new and innovative way.
Andy Booth, Chief Product Officer at Games Global, expressed his enthusiasm for the partnership, highlighting the opportunity to bring the excitement of the Octagon to millions of UFC fans through these unique slot titles. Tracey Bleczinski, Senior Vice President Global Consumer Products at UFC, echoed this sentiment, emphasizing the potential for these games to resonate with fight fans worldwide.
Both parties are excited about the prospect of attracting new players and fans through this collaboration. UFC will leverage its global marketing ecosystem to promote and support the launch of the games, ensuring maximum exposure and engagement.
This partnership marks a significant milestone in the convergence of sports and gaming entertainment, offering fans a thrilling new way to experience the excitement of UFC. Stay tuned as Games Global and UFC unveil their first title in the coming months, promising an action-packed gaming experience like never before.
