Excitement has been high for UFC 304, set for July 27 in Manchester. However, the timing of the event is causing controversy among fans. With prelims starting at 6pm ET (11pm BST) and the main event at 10pm ET (3am BST), American and British fans face separate hours of viewing Decision with the main event timed at 3am BST for questions and frustration has come into the caretakers.
John Anik Explained the Challenges
UFC play-by-play commentator Jon Anik confirmed the reason for the unusual timing. Speaking on the podcast’, Anik highlighted the complexities of international reporting. “There are a lot of different broadcasting challenges whether we’re in Australia, Brazil, or England… a lot of owners to serve, quiet and feed… but it’s a complex thing,” Anik explained of the UFC seasons and importance enforcing broadcasting agreements often results from such strong arrangements.
Leon Edwards Reveals the Original Plan
Leon Edwards, who will headline UFC 304, revealed that the initial plan was to hold the event in Utah. PPV times were planned with that location in mind. But with Utah now hosting UFC 307 and the event moving to Manchester, the timing could not be changed. “I know Ma. I think they said they already booked the pay-per-view for Utah, right? And then they – so they had already booked the slot so when they changed it to Manchester, they with the TV station.” We couldn’t even change the time and that’s why it stays [at] that point, I guess, so yeah, ” Edwards said.

Tom Aspinall Expresses Frustration
Tom Espinal, who will be fighting interim champion in the interim with Curtis Blades, expressed his anger over the timing. Espinal, who was competing in his hometown as a first-time title winner, felt the 3 a.m. start time was unfair to local fans. On his YouTube channel, he said, “As a fan wanting to see it [UFC 304] live, I think it’s absolutely awesome. Yeah, it’s just not fair on the fans. … Why can’t they sell to them [American audiences] our evening afternoon?”
Jon Jones Answers Aspinall
Jon Jones, a major figure in the UFC, responded to Aspinall’s complaint with a fact check. In an Instagram post Jones said, “When will this man realize he doesn’t call any shots,” in an exchange between Espinal and Jones that highlights the limited influence fighters have on the production schedule of The UFC community is highlighted, highlighting the tensions and opinions on it events time.
Ticket Price and Fan Experience
Despite the timing controversy, UFC 304 tickets are in high demand. Prices range from £241.50 ($313.64) to £3,272.70 ($4,250.34), according to Ticketmaster. Ticket prices are much lower than UFC 303, giving fans of the event better access. Additionally, VIP packages are available, offering advanced experiences from $750 (£577.49) to $5,200 (£4,003.92). These packages include perks like VIP access and reserved seating for weigh-in.
Fans are divided on the timing. Some understand the complexity of international journalism, while others feel the program is unfair. For local fans in Manchester, staying up until 3am for the main event is a significant commitment. American fans, on the other hand, generally benefit from the 10pm ET start time but are admittedly not bothered by their British counterparts.
Looking Forward to UFC 304
Despite the controversy, anticipation for UFC 304 remains high. The event promises exciting matches, including a welterweight bout between Leon Edwards and Belal Muhammad. Fans are eager to see how the seasonal theme will affect both viewers and the experience. The UFC 304 controversy highlights the ongoing challenge of balancing the scheduling of international events with the needs of a global audience.
