Close teammates and trainers Conor McGregor and Artem Lobov are locked in a bitter feud that bodes well. Their once close friendship has degenerated into a war of publicity, with McGregor recently fueling the feud with a scathing post on social media
A painful fall
McGregor and Lobov’s animosity began several years ago and has deepened over time. Their feud stems from Lobov’s lawsuit against McGregor over the Proper 12 whiskey deal. McGregor, who made a staggering $600 million from the whiskey business, is at loggerheads with Lobov, who claims he was unfairly excluded from profits
In addition to the Proper 12 controversy, Lobov also went after McGregor for calling him names, adding another layer to their contentious relationship. McGregor successfully sued Lobov for damages. However, legal wrangling over the whiskey deals remains unresolved, keeping their feud largely alive.
McGregor’s Vicious Social Media Attack
On Friday, McGregor revived the feud with vicious social media posts aimed at Lobov. In a sharp message McGregor wrote, “You were born in Russia and you are seeking benefits in Ireland. You rat bastard your country at war and you are hiding claiming benefits in Ireland and swearing on your child’s life. You.” the day is coming mark my words.”
These messages reflect McGregor’s frustration and anger, and confirm his belief that Lobov is trying to hide the outcome of their legal battles McGregor’s posts displayed a signature mix of aggression and bravado and held no punches.
In another post, McGregor attacked Lobov’s previous comments, saying, “‘Let me start by saying I swear on my son’s life that I will not take a single cent from a whiskey deal!!! That’s something I love that keeps me warm on the coldest night I know I’ve helped you in some way.” Swearing on your child’s life you sick rat cnt. YOU ARE ALL THE FCK IN MY DEAL YOU F*CKING CLOWN. TAKE THE PISS.”
McGregor’s rant ended on a chilling warning: “The rats always get it.” This last point confirms his belief that Lobov will face the consequences of his actions, exacerbating their already bitter feud.
The root of the controversy
The crux of the Proper 12 dispute centered on Lobow’s claim that he was instrumental in conceiving the whiskey brand and played a key role in its early development In December, Lobow sent a series of text messages purporting to McGregor has revealed his intention to add whiskey to the deal. This revelation further escalated their ongoing legal and personal battles, adding complications to their already strained relationship.
Lobov’s public statements and legal actions have sparked an issue where he claims McGregor didn’t honor their contract or adequately acknowledge his support This feud has become the crux of their feud, and McGregor’s recent social media outparsts only provide inspiration the value is greater.
The McGregor comeback fight
While McGregor’s feud with Lobov continues to make headlines, “Notorious” also focuses on his fight to return to the UFC. McGregor would headline UFC 303 against Michael Chandler. However, an injury sidelined him from the program, leaving fans lingering on his return. Currently, McGregor has no set timetable for his return to the Octagon, adding further uncertainty to his career.
