Roku’s UFC docuseries, has revealed some surprising behind-the-scenes details from development. One particular clip shocked fans, showing how UFC president Dana White and chief marketing officer Hunter Campbell tried to pressure former bantamweight champion Alzman Sterling into a quick turnaround. UFC commentator and former double heavyweight champion Daniel Cormier weighed in on the situation, expressed sympathy for Sterling and shared his own similar experience
Abuse of Alzman Sterling
A revealing clip from the docuseries shows Hunter Campbell and Dana White trying to convince Alzman Sterling to accept a fight against Sean O’Malley shortly after shortly after his narrowly won title defense Henry Blind.
Daniel Cormier Sympathy for Sterling
Daniel Cormier commented on the photo on his channel, sympathizing with Sterling’s plight. He shared his experience with pressure from White and Campbell. “I’ve been in situations where I called earlier than I wanted to and asked if I wanted to fight and I said, ‘No, I don’t want to do that,’” Cormier said He recalled a similar situation after his 2017 loss to Jon Jones.

The UFC wanted him to fight Fabricio Werdum, but Cormier declined, because he needed time to recover from the defeat “In the end I [said] I’m just not doing it. I’m taking the whole year off. It was the first time I was released, the first time I was knocked out. I won’t fight, and in the end, it was my call.”
Sterling Emotional Response
The footage of White talking to Campbell and Sterling left the fighter nervous. In a video, Sterling revealed how difficult it was to relive the season. “I know. We saw the video all over social media… I didn’t really like seeing that clip again because it made me relive all those feelings,” he said. Sterling explained that preparing for a five-round fight against Henry Cejudo is already taxing, . it’s just a series of events—they don’t fight at night, but somehow, for whatever reason , my particular fight just happened that night,” Sterling added.
Example of Pressure
Cormier and Sterling’s moving statements highlighted a persistent issue in the UFC: fighters are under constant pressure to accept contests with little advance notice. Athletes lose out on vital recovery time in between bouts due to this practice, which has a negative psychological and physical impact. Fans’ excitement and media attention are certainly fueled by the UFC’s aggressive matchmaking approach, but it also heightens concerns about the fighters’ safety and well-being. In the continuing conversation about the sport and its regulatory organizations, striking a balance between producing exciting matchups and protecting the players’ health and longevity is still a key issue.
Awaiting Dana White’s Response
Fans and combatants are anxiously awaiting Dana White’s answer as source revelations continue to surface. Well-written narratives and powerful testimonies from elite fighters such as Cormier and Sterling paint a picture of a story in which growth appears to have trumped athletes’ health and readiness. Will this revelation lead to any significant changes in the UFC’s strategy for handling fighter welfare and negotiations? This is the unanswered issue. The full implications and possible organizational culture changes of one of the world’s most well-known mixed martial arts organizations won’t become clear for some time to come.
