28 years, 289 UFC events, one vote – Bruce Buffer! Leading up to UFC 302, the Octagon announcer announced the number of UFC stars competing in New Jersey. Known as the “Voice of the UFC,” Buffer’s power and strength are unparalleled. In an exclusive interview, Buffer shares behind-the-scenes stories and expert insights.
The Origin of the Story
With almost three decades of experience in the industry, Bruce Buffer is an important part of the UFC brand like Dana White and Joe Rogan. In fact, it was Dana White who suggested that Buffer change its original slogan, creating the famous slogan “It’s about time.” “In these seven years, I’ve never said ‘it’s time’ at a big event,” Buffer said. “I start a UFC show by saying, ‘It’s time to start the Ultimate Fighting Championship.’ When Dana White took over, that was the best thing about the UFC and I met him. Dana White wanted him to like the way I put the Evan Tanner fight with Tito Ortiz in Atlantic City and wants to keep the excitement going throughout the show.
Buffer continued, “A few years later, I realized that the fans have been sitting for five hours, the fighters have been training for weeks, and this is the main event. This is the moment we have been waiting for, so ‘this is it.’ That’s how it started.
Customize Your Identity
The famous slogan was a surprise for Buffer, which strengthened his position in the UFC and separated him from his brother, the famous booker Michael Buffer. Bruce’s goal is to develop his own style, not follow in his brother’s footsteps. So, “It’s about time” has become a brand in itself.
Beyond the Octagon: Buffer Brand
Bruce Balfour doesn’t limit his memorable phrases to the Octagon. The 67-year-old broadcaster has turned the slogan into a variety of industries. Buffer launched a perfume and cologne brand called It’s Time by Bruce Buffer, which is sold on various websites. In addition, he hosts his own podcast channel, starting each episode with his famous catchphrase. In addition, he has his own eponymous energy drink brand “It’s about time”.
Dana White Congratulated Balfour and McGregor
Also on that podcast, Dana White talked about a lot of topics, including his opinion on Joe Rogan and Conor McGregor. White said choosing Joe Rogan as his announcer was one of his best decisions. – Joe Rogan talked about the UFC when I saw him. People wonder why I chose the guy on Fear Factor, but I know he’s the right guy for our poster. “Joe was one of the biggest decisions of my career,” White said.
As for Conor McGregor, White praised McGregor’s journey from Foley to global superstar as a sign of focus and determination. – Connor is a great businessman and one of the best friends we have. “His story shows that even a healthy person can become a world-famous boxer,” said White.
The Road to UFC 302
Anticipation is rising ahead of UFC 302. Islam Makhachev, trained by Khabib Nurmagomedov, will fight Dustin Poirier for the title. Khabib, who beat Poirier in 2019, has joined Makhachev’s training camp to prepare for this epic fight. Their head coach Javier Mendes shared a training video on Instagram that shows the strength and unity of the team.
Poirier’s Plan of Attack
Dustin Poirier has already laid out his strategy. Poirier, known for his intelligence and strength, expressed his desire to defeat Makhachev. “I will knock Islam Makhachev unconscious and the referee will pull me,” Poirier promised.
Anticipation for UFC 302 has reached new heights thanks to the continued growth of Dana White’s training camp and promotion. With Khabib joining Makhachev and Poirier’s bold fight plan, a great fight is in store. Fans around the world are waiting for this unforgettable event that promises to leave a lasting mark on MMA.
